A Personal Editorial

Who I Am

Urassada Khunkhom

Content Marketing Strategist/Digital Communication Specialist

An editorial-rooted content and digital communication professional with 15 years of experience across storytelling, SEO content, brand communication, digital PR, social media strategy, and AI-driven content workflows.

Portrait of Urassada Khunkhom
15+
Years of Experience
500+
Interviews
AI Overview
SEO Content Featured in Google
Cross-Industry Storytelling
Editorial · PR · Brand Communication · SEO · AI

01 · About Me

About Me

I turn complex messages into stories people can understand, trust, and remember.

My name is Urassada Khunkhom. I am a content marketing and digital communication professional with a strong foundation in editorial storytelling.

My career began in magazine journalism, where I learned how to ask sharp questions, listen closely, and turn real conversations into long-form stories with clarity, structure, and emotional depth.

Over the past 15 years, I have expanded that editorial foundation into digital communication, SEO content, branded content, social media strategy, digital PR, and AI-assisted content workflows.

My strength is not only writing. It is turning information, brand messages, expert knowledge, and human experiences into content that people can understand, trust, and remember.

My work sits between editorial depth and digital execution. I combine storytelling, research, audience insight, and practical AI tools to produce content that is thoughtful, specific, and built to perform.

02 · Signature Strengths

Signature Strengths

01

Editorial Storytelling

Interview-led writing, human-interest storytelling, long-form features, and content that translates real voices into memorable stories.

02

SEO & Expert-led Content

Search-led content writing with keyword research, expert interviews, medical content development, WordPress publishing, and Google visibility proof.

03

Brand Communication & Digital PR

Branded content, corporate storytelling, CSR/PR articles, campaign messaging, and platform-specific content for digital audiences.

04

AI-Driven Content Workflow

Practical use of ChatGPT, Gemini, Claude, Canva AI, and AI workflow tools for ideation, content planning, prompt engineering, creative references, and brand-consistent content production.

03 · Selected Case Studies

Selected Case Studies

Four selected works showing how I turn research, interviews, and briefs into content that performs across search, PR, and branded editorial.

Google AI Overview result for โรคไขสันหลังอักเสบ

01SEO Content

โรคไขสันหลังอักเสบ

kdms Hospital

Keyword
โรคไขสันหลังอักเสบ
Role
Keyword Research · Doctor Interview · SEO Writing · WordPress Publishing
Proof
Google First Page + AI Overview

Result: Featured in Google AI Overview and Google Search results for the target Thai keyword.

View Article
Google AI Overview result for ผ่าตัดนิ้วโป้งเท้าเอียง

02SEO Content

ผ่าตัดนิ้วโป้งเท้าเอียง

kdms Hospital

Keyword
ผ่าตัดนิ้วโป้งเท้าเอียง
Role
Keyword Research · Doctor Interview · SEO Writing · WordPress Publishing
Proof
Google First Page + AI Overview

Result: Featured in Google AI Overview and Google Search results for the target Thai keyword.

View Article
True Corporation digital PR — 5 Southern Islands travel feature on Sanook

03Digital PR · Corporate Storytelling · Earned Media

Turning a network update into a travel guide

True Corporation

My Role
Senior Digital PR — Concept, Writing, Media Distribution
Objective
Increase brand awareness by distributing PR content to online media at no media buying cost, while promoting True's network quality and Mordee health app.
What I Did
Received a brief from the Network team about signal upgrades on southern islands. Identified an opportunity to connect the network update with the upcoming Songkran long weekend. Developed a travel-angle content concept, requested location photos from the field team, wrote the article, submitted it for internal review, and distributed it to online media partners.

Result: Published on Sanook and achieved organic earned media pickup from other online sources, turning a technical network update into a lifestyle travel story.

View Article
Vivo X50 Pro 5G branded advertorial published on Sanook

04Branded Advertorials · Vivo & Smooto

Turning product benefits into lifestyle stories

Tencent (Thailand) · Sanook

My Role
Branded Content Editor — Brief, Production Management, Writing, Publishing
Objective
Show how branded content can turn product benefits into lifestyle stories through premium visual direction and advertorial storytelling.
What I Did
Briefed sales requirements, mocked up visuals, proposed and selected models, briefed photographer, supervised full shoot day at Icon Siam and Chong Nonsi Bridge, wrote advertorial copy, published after 2 rounds of client feedback.
Cost Efficiency
Managed production resources efficiently and delivered branded advertorial projects within the planned budget, while maintaining visual quality, client requirements, and publication timelines.

Result: Delivered branded advertorials for Vivo and Smooto on Sanook within timeline and budget, with controlled production costs, clear lifestyle storytelling, and completed client revisions before publication.

View Article

04 · Editorial Archive

Editorial Archive

A small selection of magazine interview features I wrote, preserved as their original printed PDFs.

New Gen Dhamma — magazine first page

New Gen Dhamma · Editorial Feature

New Gen Dhamma

Writer · Interviewer

รากฐานของงานที่ดี ต้องมีความสุข — magazine first page

Turning Point · Magazine Feature Interview

รากฐานของงานที่ดี ต้องมีความสุข

Editorial Writer · Interviewer

Vision 375 — magazine first page

Vision · Editorial Feature

Vision 375

Writer · Interviewer

VIP Talk — magazine first page

VIP Talk · Editorial Interview

VIP Talk

Writer · Interviewer

05 · Behind the Interviews

Behind the Interviews

From magazine features to business interviews, these moments reflect the foundation of my work: listening closely, asking better questions, and turning real conversations into stories.

Behind the interview
Behind the interview
Behind the interview
Behind the interview
Behind the interview
Behind the interview

07 · Certifications

AI, Analytics & Digital Certifications

  • AI for Entrepreneurs | ChatGPT for Enterprise | Alisa AI Chatbot (2023)
  • Practical Google Analytics 4 (2024)
  • Mastering AI-Powered Design & Productivity — Chulalongkorn University (2025)
  • Skills 101 with Claude & Cowork — Academic Service Center, Rangsit University (2026)
  • Skills 101 with Claude Code — Academic Service Center, Rangsit University (2026)
  • Gen AI Beyond the Chatbot — Google Cloud (2026)
  • Master of Gemini — Coursiv (2026)
  • Master of Lovable — Coursiv (2026)
  • Agents and Workflows — OpenAI Academy (2026)
  • Claude 101 — Anthropic (2026)

08 · Recognition

Recognition

Lemon8 · January 2024

Lemon8 Rising Star

Category: Fortune Teller

Recognized for creating content that understood the platform, spoke to a specific audience, and gained real engagement.

09 · Contact Me

Contact Me

Let’s build content people actually want to read.